Case Studies Case Study: This Event Needs More Cowbell Case Studies Aug 5, 2020 2 mins read Description: Cow BellIndustry: Trade Show / Convention / EventsWhat it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose the cowbell.How it was distributed: The item was co-branded with the name of a company sponsoring the marathon and was handed out to the crowd on the day of the marathon.Result or ROI: Since it was co-branded the cost was split two ways and both companies were able to advertise at huge events, getting their advertisement into the hands of everyone there cheering someone on. Share This Article Facebook Twitter LinkedIn Pinterest Email