Case Studies Case Study: Boosting Trade Show Booth Traffic Case Studies Apr 27, 2020 1 min read The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic to Trade Show Booth Description of Case History: This company sent a pre-show mailer with a water bottle strap to all registered trade show attendees. The water bottle straps were all individually numbered. They were asked to bring them to the show for a bottle of water and to check for their number on the light board. They were featuring a new number every few hours and if your number matched, two spots on a cruise were given away. Their booth attendance was higher than ever, proving the promotion was a success. They also saw their water bottle straps being used at the trade show’s event, a visit to the local zoo. Source: SnugZ USA Share This Article Facebook Twitter LinkedIn Pinterest Email
Next Article Your Customers Won't Want to Remove These Promotional Products From Their Desks May 4, 2020